When the economy began to falter and the GNP began to slide, there was a great deal of concern for the middle class. As jobs became less abundant and unemployment reached double-digit numbers, another sector of society began to see hard times, too.
Doctors, dentists, and all other caregivers began to understand that they too were in a recession because health insurance was becoming more expensive than many could afford.
Never could there be a better time to get involved with social media for chiropractors than right now. The average patient-base is much smaller than a few years ago, and the number of people in the profession is larger based on new people going into the field. Being a professionally run organization does not guarantee that there will be continued business and growth.
With the decrease in business that many professionals are experiencing, putting more money into the mainstream advertising venues is not an option. Social media for chiropractors is a popular way to attract new business because it costs little to implement, and when it is run successfully, the results can be very encouraging.
At the risk of appearing too commercial, many chiropractors have begun to look for low-cost advertising on late night television. This attempt is usually a doomed venture because the pool of clients is so small. Putting the time, money, and energy into a social network has the capabilities of reaching so many more prospective patients/clients.
Professionals have long realized the importance of good press, and that has never been truer than it is now. The chiropractors who get the business must be pillars of the community and blow their own horns some at the same time. The way the public perceives any professional organization is crucial to its survival at this time.
It comes down to this; if social media for chiropractors is not used to attract people, there are few other viable options for the small office. It’s a simple process to start, and it can be as easy as the questionnaire that each new client fills out. Ask for an email just to break the ice and get a contact list started.